Business Data Visualization, Beyond the Boring
Robert Kosara (2024). Business Data Visualization, Beyond the Boring. Computer Graphics and Applications (CG&A), 44(5), 153-158. DOI: 10.1109/MCG.2024.3407489
BibTeX
@article{Kosara:CGA:2024,
author = {Robert Kosara},
title = {Business Data Visualization, Beyond the Boring},
journal = {Computer Graphics and Applications (CG&A)},
year = {2024},
volume = {44},
number = {5},
pages = {153--158},
doi = {10.1109/MCG.2024.3407489}
}Business uses of charts and visualizations, and by extension business users, are usually considered mundane and boring. But they, too, want to get their audience's attention, emphasize a point they're making, or simply break out of the monotony of the limited palette of common chart types. I believe that there is ample opportunity to develop new approaches and build better tools that go far beyond the current one-size-fits-all approach to creating charts - much more than is currently recognized in the visualization community. The first step is to reexamine our notions of who business users are, and what they actually want and need.