While reading Jarke van Wijk's Views on Visualization^(ref), I could not help but notice the negative references he makes to the subjectivity of visualization. A visualization science on par with statistics would certainly require the elimination of any and all subjectivity. I do not think that visualization is such a science, or that it being that is even all that desirable.

The term visualization is used to mean different things in different contexts, and even visualization that is based on data can be done for different reasons and with different goals. Mixing up these different types of visualization leads to misunderstandings and confusion. Here is an attempt at teasing apart the two major types of data-based visualization, and understanding the differences.

When peanuts are bombs, clown-shaped cake ornaments are muzzle fires, and young guys are skateboards, we are talking about representation. We take it for granted that words can refer to things or abstract concepts, and colored spots on a piece of paper can depict data. Representation is really quite remarkable, and a better understanding of it will make a big difference in how we build visualizations.

This article is the first in a series on representation, and does not answer any questions. In fact, it raises quite a few that most visualization researchers don't even know they should be asking themselves. And they should.